Carrara marble inspires the new mind-blowing Fall / Winter 2019 / 2020 FENDI Haute Couture collection “Dawn of Romanity”.
Presented the 4th of July in the heart of the Roman Forum, against the backdrop of the Colosseum, this breathtaking collection is a tribute to the ageless glory of Rome, and to Karl Lagerfeld, Creative Director at FENDI for 54 years.
FENDI and marble: the essence of Rome
“The Dawn of Romanity” is the title chosen for this FENDI Couture collection establishing a profound liaison with the city of Rome. Every single detail is carefully staged to represent Italian heritage and style: the choice of the location, the Palatine Hill where Rome was founded, the Marble catwalks with plants and pools resembling a classic Italian garden. An incredibly evocative show that took place at the sunset, magnificent but not pompous.
Rome is the absolute protagonist of the FENDI Couture collection designed by Silvia Venturini, featuring aged marble prints, recalling the polychrome marble floors and the mosaics of ancient Rome Basilicas.
Carrara marble print on chiffon, cashmere, and fur
The collection explores the wonders of natural stone in ethereal marble coats, pencil skirts to palazzo blouses and pants. Marble texture is also reproduced on furs (some of which are upcycled from old models) and cashmere. Only FENDI is capable of working fur ad a fabric and fabric as marble. “ We have printed and reproduced Roman marble – and there are hundreds of marble qualities found in this eternal city – on any fabric and we have also transferred it to furs and fur-like materials.” explains Silvia Venturini Fendi.
Everything Marble predicted that marble texture mania was not over and that it would come to Italy too, and we are really excited about this FENDI collection, probably the best interpretation of marble texture in Haute Couture fashion so far (read more about the marble trend in fashion and find other Made in Italy marble inspired fashion here).
Italian excellence and heritage
This collection by Silvia Venturini is the perfect celebration of FENDI’s values and its incredible artisan expertise, honoring the Maison’s heritage while forging ahead into the future.
The company (LVMH group) has pledged an ongoing commitment to the restoration and preservation of the Temple of Venus with 2.5 million euros. “Bringing our couture to Rome is the best way to celebrate Karl Lagerfeld, Fendi and its city. It is a unique opportunity to express our roots, daring creativity and the greatest know-how, which has always been part of our DNA. Palatine Hill is a magical place, perfectly representing Fendi’s values, tradition and history. I am very proud of the restoration of the Temple of Venus and Rome, continuing to support the cultural heritage not only of Rome and Italy but also around the world,” Serge Brunschwig, president and CEO of Fendi.