Salvatore Ferragamo just launched ‘Bianco Carrara’ a new exclusive perfume, in limited edition (only 368 pieces in the world), with luxury packaging: marble printed glass, gold details and hand carved white Carrara marble cap.
Bianco Carrara is part of the Tuscan Creations collection which brings together all the fragrances previously part of the Tuscan Soul and Tuscan Scent with new bottles and formulations (Tuscan soul Eau de Toilette have been transformed in Eau de Parfum).
Bianco di Carrara special edition: the marble perfume
The precious white Carrara marble used by Michelangelo to forge the David and La Pietà is combined with gold and glass to give an Italian and luxurious touch to the bottle of this new fragrance. And to make it even more exclusive it is only in 368 pieces. Why only 368 pieces? These were the patents registered by Salvatore Ferragamo for his shoes.
The fragrance by maître perfumer Alexandra Carlin is also more intense:
- TOP NOTES of the purest Calabrian Bergamot, in light contrast with White Pepper and powdery Ambrette Seeds, recreate the luminosity of natural marble.
- In the HEART, a floral mix of Violet and Iris with White Heliotrope recalls the sensuality of polished marble.
- In the BASE NOTES, the warmth of Amber and Tonka evoke the unique elegance of Carrara marble, while the harmony of Cuir Velours suggests the malleability of marble under the chisel of a skilled sculptor, through the softness of White Suede.
“In Bianco di Carrara I wanted to capture the essence, the brightness and the charm of the stone, its timeless charm. I carved and chiseled the noblest raw materials to sublimate them in an intriguing scent” Perfumer Alexandra Carlin.
Ferragamo Tuscan Creations: celebrating Tuscan excellence
Ferragamo Tuscan Creations is a collection of luxurious artistic fragrances that describe the essence of Salvatore Ferragamo and Tuscany, the land that made it great. Each Eau de parfum introduces a story of a land blessed by art and nature: Bianco di Carrara, Rinascimento, Punta Ala, Viola essenziale, La corte, Vendemmia, La commedia, Calimala, Testa di moro, Convivio, and Testa Rossa. Great traditions and masterpieces relive with each fragrance.
Ferragamo perfumes launch inside a Carrara marble quarry
The first version of Tuscan Soul fragrances was launched in 2013 in Carrara, in Cava Michelangelo. During the exclusive event, a stunning 3D video mapping about the history and culture of Tuscany was projected on the marble walls of the quarry (video by the Fake Factory).
Ferragamo, marble and the Tuscan legacy
More than just a commercial gimmick, the celebration of Carrara marble excellence and the Tuscan legacy is a serious matter for Salvatore Ferragamo. Recently, the Ferragamo fashion house donated one million and 500 thousand euros for the restoration of the Neptune fountain (1565) in Piazza della Signoria, Florence, carved in Carrara marble by Bartolomeo Ammannati and commissioned by Cosimo I de ‘Medici.