Marble has been used for thousands years and will never go out of style, but in the last 5 years we have witnessed a boom of marble utilization in interior design, that has went far beyond counter tops and bathrooms. Designers all around the world have been inspired to create innovative and unusual marble design objects. More than that, marble has become a fashion trend, and marble texture has become a print pattern. Let’s try to reconstruct the story of this trend through some remarkable milestones.
Marble trend: from fashion to every industry
Around 2013 marble texture landed the fashion world, and since then it has become very popular. Marble texture started being applied everywhere: marble print on metal, leather, paper, fabric, vinyl etc. The trend has passed from industry to industry: from fashion, to interior decoration, home appliances, dinnerware, household linen, sport wear, consumer electronics accessories, packaging etc.
The marble trend has made Carrara more popular than ever, and Carrara town and its marble quarries (North of Tuscany) have also become a popular location for photo-shooting, advertising, product launches and movie setting.
Marble texture trend: exploring stones and nature beauty
Even if Carrara texture remains the most popular, designers have also played with different kinds of marble, granite and stones from portoro, to black marquina, green marble and other more colourful stones, as well as terrazzo patterns.
Most remarkable milestones in the marble fashion trend:
Here are some of the most remarkable marble trend milestones:
First glimpse of marble in fashion
Raf Simons for Jil Sanders first applied natural stone texture to clothing.It was an innovative concept, but the marble mania was not beginning yet.
Kenzo Fall 2012 – Marble Punch promotional video by Carl Burgess
Kenzo Black marbled wedge boots – 2012 Kenzo for Vans: black and white marble print authentic – 2012
In 2014, marble use in design exploded, and it was the protagonist of the Stockholm Furniture Fair, Milan design week and London Design Festival. At the same time, marble texture is affirmed in fashion shows.
marble trend from fashion to interior decor
More and more brands join the marble fashion trend.
Marble reaches clothing retail companies and lifestyle stores such as Urban Outfitters. It as become a real obsession. Marble inspired make up and nails start trending on instagram. Its texture is applied to consumer electronics accessories, and any sort of everyday use object.
Marble obsession expands in Europe and in any industry. Marbled objects land important retailer stores in Europe such as Maisons du Monde, Zara Home and others. Sport wear is one of those sector where marble texture is still very strong.
2019: marble reinterpreted by French and Italian haute couture
Italian style meets marble in new products made in Italy, from dinnerware to footwear. In 2019 the natural beauty of marble continues to fascinate: the world never seems to have enough. It is in 2019 that marble fashion reaches very high levels and is reinterpreted by French and Italian Haute Couture.
In 2019 BALMAIN launches a spring-summer collection in which marble is the protagonist with asymmetrical marble-effect dresses, marbled boots and geometric leather bags in Carrara marble print.
Shortly after, FENDI leaves everyone speechless with an incredible fashion show-event in Rome, in front of the Colosseum, to present the “Dawn of Romanity” collection, which uses the texture of fine Italian marbles to celebrate the glory of Rome.
In the summer of 2019, EVERYTHING MARBLE presents the first collaborations with artisans and artists of Carrara that aim to combine marble and fashion in artisan products Made in Carrara, the city of marble.
Do you have any suggestions for other trend milestones to be remembered? write us!