THE SEVEN WONDERS OF TUSCANY is one of the new features not to be missed at the 83rd edition of Florence International Artisan Fair (MIDA), taking place at Fortezza da Basso from April 24th to May 1st, 2019. The MIDA 2019 is an extraordinary event showcasing innovation and tradition with more than 600 exhibitors from all over the world, a global village of passionate and skilled artisans.
THE SEVEN WONDERS OF TUSCANY at Polveriera Pavillion
THE SEVEN WONDERS OF TUSCANY, curated by Once Extraordinary Events, is a selection of the most qualified Tuscan master craftsmen enhancing the productive features of various areas: marble, bronze, alabaster, cutlery, tobacco, gold and ceramic. A journey through the excellences of Tuscan know-how, a distillate of artisan beauty with a selection of unique creations. The exhibition also features projections dedicated to the relationship between man and matter. The project also includes an experiential programme with tastings and rare live demonstrations.
Once has selected the most precious gems of the Tuscan territory, capable of combining the knowledge of ancient processing techniques with elements of contemporary design and craftsmanship. Welcomed by a typically Tuscan landscape, visitors are immersed in a visual-sensory experience, with videos enhancing innovation through tradition and celebrating the great beauty of a territory that is loved all over the world.
1. Carrara Marble, Carrara
The first wonder of Tuscany is the white Carrara marble extracted by the Apuan Alps, a material with thousands years of story. The Carrara marble was already known at the time of the ancient Romans for its qualities and characteristics of elegance. This marble has been crafted by Michelangelo who personally selected in Carrara the blocks for his masterpieces, as well as by Canova, Bernini, and many contemporary artists from all over the world. The city of Carrara, designated UNESCO creative city in 2017, preserves millenary know-how, from the extraction to the processing of marble and sculpting techniques.
At MIDA the “Statuario Venato” marble is presented by Sa.Ge.Van Marmi Srl in a living area specially set up inside the Fortezza da Basso powder magazine, featuring extraordinary sinuous marble chaise longs, marble lamps and virtual reality tour able to transmit the emotion of extracting the block from the quarry until it reaches the finished product.
2. Bronze, Pietrasanta
The second Tuscan wonder is the ancient art and tradition of working Bronze with lost wax casting (a technique used by the Greeks, the Etruscans and the Romans) with Massimo del Chiaro Art Foundry. Going down the coast, we reach Versilia and more precisely Pietrasanta, land of artists and prestigious center of production for contemporary art.
3. Alabaster, Volterra
The journey continues in the heart of Tuscany, in the hilly landscape loved by the whole world, and we reach Volterra, a town of Etruscan origin famous for the extraction and processing of alabaster, represented by Alab’Arte workshop
4. Cutlery, Scarperia
Scarperia preserves the ancient artisan excellence of cutlery; an Italian tradition that has been handed down for centuries, from generation to generation. Coltellerie Berti is specialized in the production of cutting irons (knives, scissors and cutting weapons) since 1895, following the principle of “Who starts it, finishes it”; in fact, each piece is made entirely by a single craftsman.
5. Tuscan cigars, Lucca
The famous Toscan cigar is another jewel in Tuscany’s tradition. Manifatture del Sigaro Toscano (Lucca) showcases a unique product of excellence destinated to the domestic and foreign markets, made by the skilled hands of the cigar makers, the ultimate custodians of bicentennial knowledge.
6. Gold leaf, Florence area
The art of gilding is an activity that has been handed down since the XVII century from generation to generation. Giusto Manetti Battiloro produces in the Florentine area the best quality gold leaf, blending ancient methods and traditions with the most advanced technologies.
7. Ceramic, Montelupo Fiorentino
The Ceramics Museum of Montelupo witnesses the artisan ceramic tradition of this region. Montelupo Fiorentino is a world-class production center is renowned for the art of majolica (glazed ceramic) since the XV century.
MIDA 2019 includes several sections: Italy, The World, Select with Care, Crafts of Taste (featuring presentations and tastings, cooking shows, workshops), Beauty and Wellness, Tailoring and Accessories, Ecology and Recycling or Handicraft Live, where it will be possible to watch products being made. The Newest section is dedicated to young people, makers and digital handicrafts.
The exhibition is open every day from 10:00 to 20:00
Free entry from 20:00 to 22:00 for catering area and events