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BrüMate marble insulated bottles and glasses: an incredible business story

March 4, 2019
BrüMate Uncork’d Wine Glasses - Carrara marble pattern

A good idea, some trendy patterns, and a well thought out digital strategy got Dylan Jacob in the 30 under 30’s Forbes list. We came across these marble texture bottles and glasses on Instagram, and we thought it was a nice concept, but as we looked further, it revealed as a very interesting business story too.

Dylan Jacob launched BrüMate at 21 in his hometown of Indianapolis, Indiana, in November 2016. The company did $250,000 in sales in the first two months and 2.1M in sales in 2017. Dylan jacob saw a business opportunity: in the United States the Open Container laws regulate or prohibit the existence of open containers of alcohol in certain public areas, that’s why many people carry their drinks in a paper bag. He had a simple goal: help people get the perfect sip of their favorite drink, putting an end to boring drinkware.

We are not sure whether BrüMate, the Company name, derives from Latin brūma, “winter”, (to brumate is a zoological term describing the state of winter torpor of some reptiles), from Vin Brule (Italian for mulled wine), or from Bru (brother) + mate; either way is a very inetresting word pun. The name suggests that the insultaors work both with cold and hot beverages.

 

Marble insulated bottles and glasses in cool patterns

Committed to providing customers ice-cold beer and wine, BrüMate offers different insulating products: bottles, glasses, pints, and can coolers. Useful for travel and glass-free zone friendly. Jacob payd a lot of attention to product marketing and  choosing some very trendy patterns: glitters, mermaid glitters, coral (colour of the year), faux walnut wood and CARRARA marble. Marble appears to be a very popular pattern for this kind products: find other marble travel bottles here ! Which one is your favourite ?

BrüMate Winesulator - Carrara marble pattern

BrüMate Winesulator – Carrara marble pattern

BrüMate Winesulator

The perfect gift for wine-enthusiast in your life, the Winesulator is an insulated bottle designed to fit a full, 25oz bottle of wine and keep it in its ideal temperature range for over 24 hours. Brümate ensures it does not alter wine with metallic taste

BrüMate Uncork’d Wine Glasses - Carrara marble pattern

BrüMate Uncork’d Wine Glass – Carrara marble pattern

BrüMate Uncork’d Wine Glass

The  Uncork’d XL Wine Glass is a large triple-insulated glass designed to hold 14oz of your favorite wine and keep it the same temperature from the first sip to the last.

 

 

BrüMate Imperial Pint - Carrara marble pattern

BrüMate Imperial Pint – Carrara marble pattern

BrüMate Imperial Pint

The Imperial Pint is a triple-insulated British pint perfect for keeping your favorite beer or cocktail at the perfect temperature until the very last drop.

BrüMate Hopsulator - Carrara marble pattern

BrüMate Hopsulator – Carrara marble pattern

BrüMate Hopsulator

Hopsulator is a triple-insulated 12oz slim can-cooler which claims to be 20x colder than a standard neoprene sleeve.

 

 

 

 

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