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Fashion Highlights

The story of the marble fashion trend

January 15, 2019
Madina Varisova marble inspired collection at Russia Fashion week - 2015

Marble has been used for thousands years and will never go out of style, but in the last 5 years we have witnessed a boom of marble utilization in interior design, that has went far beyond counter tops and bathrooms. Designers all around the world have been inspired to create innovative and unusual marble design objects. More than that, marble has become a fashion trend, and marble texture has become a  print pattern. Let’s try to reconstruct the story of this trend through some remarkable milestones.

 

Marble trend: from fashion to every industry

Around 2013 marble texture landed the fashion world, and since then it has become very popular. Marble texture started being applied everywhere: marble print on metal, leather, paper, fabric, vinyl etc.  The trend has passed from industry to industry: from fashion, to interior decoration,  home appliances, dinnerware, household linen, sport wear, consumer electronics accessories, packaging etc.

The marble trend has made Carrara more popular than ever, and Carrara town and its marble quarries (North of Tuscany) have also become a popular location for photo-shooting, advertising, product launches and movie setting.

 

Marble texture trend: exploring stones and nature beauty

Even if Carrara texture remains the most popular, designers have also played with different kinds of marble, granite and stones from portoro, to black marquina, green marble and other more colourful stones, as well as terrazzo patterns.

 

Most remarkable milestones in the marble fashion trend:

Here are some of the most remarkable marble trend milestones:

2008

First glimpse of marble in fashion

Raf Simons for Jil Sanders first applied natural stone texture to clothing.It was an innovative concept, but the marble mania was not beginning yet.

 

Jill Sanders fashion show - 2008

Jill Sanders fashion show – 2008

 

2012

Kenzo Fall 2012 – Marble Punch promotional video by Carl Burgess

 

Kenzo Black marbled wedge boots – 2012       Kenzo for Vans: black and white marble print authentic – 2012

 

Marble dress by Jesssie Hands - Fall/Winter 2012

Marble dress by Jesssie Hands – Fall/Winter 2012

 

2013

 

Marble shirt by Swallowww - 2013

Marble shirt by Swallowww – 2013

 

Balenciaga marble pumps - 2014

Balenciaga marble pumps – Fall Winter 2013 /2014  (Worn by Lady Gaga)

2014

In 2014, marble use in design exploded, and it was the protagonist of the Stockholm Furniture Fair, Milan design week and London Design Festival. At the same time, marble texture is affirmed in fashion shows.

 

Robert Rodrigues Marble jacket -2014

Robert Rodrigues Carrara Sleeveless dress -2014

 

Junn J. marble print sweater - Spring/Summer 2014

Junn J. marble print sweater – Spring/Summer 2014  (Worn by Rihanna)

Marble print suede sneaker by Balenciaga -2014

Marble print suede sneaker by Balenciaga -2014 (Worn by Kendall Jenner)

 

Harvey Nichols x ADYN Capsule Collection - 2014

Harvey Nichols x ADYN Capsule Collection – 2014

 

Marble print skirt by Zara - 2014

Marble print skirt by Zara – 2014

 

2015

marble trend from fashion to interior decor

 

Madina Varisova marble inspired collection at Russia Fashion week - 2015

Madina Varisova marble inspired collection at Russia Fashion week – 2015

 

Balenciaga Marble satchel bag - 2015

Balenciaga Marble satchel bag – 2015

H&M marble print t-shirt

H&M marble print t-shirt

 

2016

Marble branding

More and more brands join the marble fashion trend.

Converse First String Chuck II Marble - 2016

Converse First String Chuck II Marble – 2016

 

Dr martens Marble boots available in white or black marble pattern - 2016

Dr martens Marble boots available in white or black marble pattern – 2016

 

2017

Marble obsession

Marble reaches clothing retail companies and lifestyle stores such as Urban Outfitters. It as become a real obsession. Marble inspired make up and nails start trending on instagram. Its texture is applied to consumer electronics accessories, and any sort of everyday use object.

Kylie make up line, with marbled packaging - 2017

Kylie make up line, with marbled packaging – 2017

 

Christian Louboutin "Pigalle Follies Carrara specchio" pumps - 2017

Christian Louboutin “Pigalle Follies Carrara specchio” pumps – 2017 (worn by Kate Hudson and Kristen Stewart)

 

2018

Marble obsession expands in Europe and in any industry. Marbled objects land important retailer stores in Europe such as Maisons du Monde, Zara Home and others.  Sport wear is one of those sector where marble texture is still very strong.

 

Adidas marble packable wind jacket - 2018

Adidas marble packable wind jacket – 2018

 

Detail of INTER third kit jersey with marble pattern

Detail of INTER third kit jersey with marble pattern by Nike – 2018

 

2019: marble reinterpreted by French and Italian haute couture

Italian style meets marble in new products made in Italy, from dinnerware to footwear. In 2019 the natural beauty of marble continues to fascinate: the world never seems to have enough. It is in 2019 that marble fashion reaches very high levels and is reinterpreted by French and Italian Haute Couture.

In 2019 BALMAIN launches a spring-summer collection in which marble is the protagonist with asymmetrical marble-effect dresses, marbled boots and geometric leather bags in Carrara marble print.

Shortly after, FENDI leaves everyone speechless with an incredible fashion show-event in Rome, in front of the Colosseum, to present the “Dawn of Romanity” collection, which uses the texture of fine Italian marbles to celebrate the glory of Rome.

In the summer of 2019, EVERYTHING MARBLE presents the first collaborations with artisans and artists of Carrara that aim to combine marble and fashion in artisan products Made in Carrara, the city of marble.

 

Cromier marble sneaker - made in Italy

Made in Italy Marble Sneaker – Cromier

 

Balmain Marble Intarsia-Knit Dress - summer 2019

Marble IntarsiaKnit Dress – BALMAIN summer 2019

 

FENDI F/W 2019/2020 The dawn of Romanity - FENDI marble dress

FENDI F/W 2019/2020 Dawn of Romanity – marble dress

 

Everything Marble & Artistante - art on silk - emerged gardens

Everything Marble & Artistante – art on silk – Emerged Gardens collection

 

Do you have any suggestions for other trend milestones to be remembered? write us!