Marble has been used for thousands years and will never go out of style, but in the last 5 years we have witnessed a boom of marble utilization in interior design, that has went far beyond counter tops and bathrooms. Designers all around the world have been inspired to create innovative and unusual marble design objects. More than that, marble has become a fashion trend, and marble texture has become a print pattern. Let’s try to reconstruct the story of this trend through some remarkable milestones.
Marble trend: from fashion to every industry
Around 2013 marble texture landed the fashion world, and since then it has become very popular. Marble texture started being applied everywhere: marble print on metal, leather, paper, fabric, vinyl etc. The trend has passed from industry to industry: from fashion, to interior decoration, home appliances, dinnerware, household linen, sport wear, consumer electronics accessories, packaging etc.
The marble trend has made Carrara more popular than ever, and Carrara town and its marble quarries (North of Tuscany) have also become a popular location for photo-shooting, advertising, product launches and movie setting.
Marble texture trend: exploring stones and nature beauty
Even if Carrara texture remains the most popular, designers have also played with different kinds of marble, granite and stones from portoro, to black marquina, green marble and other more colourful stones, as well as terrazzo patterns.
Most remarkable milestones in the marble fashion trend:
Here are some of the most remarkable marble trend milestones:
First glimpse of marble in fashion
Raf Simons for Jil Sanders first applied natural stone texture to clothing.It was an innovative concept, but the marble mania was not beginning yet.
Kenzo Fall 2012 – Marble Punch promotional video by Carl Burgess
Kenzo Black marbled wedge boots – 2012 Kenzo for Vans: black and white marble print authentic – 2012
In 2014, marble use in design exploded, and it was the protagonist of the Stockholm Furniture Fair, Milan design week and London Design Festival. At the same time, marble texture is affirmed in fashion shows.
marble trend from fashion to interior decor
More and more brands join the marble fashion trend.
Marble reaches clothing retail companies and lifestyle stores such as Urban Outfitters. It as become a real obsession. Marble inspired make up and nails start trending on instagram. Its texture is applied to consumer electronics accessories, and any sort of everyday use object.
Marble obsession expands in Europe and in any industry. Marbled objects land important retailer stores in Europe such as Maisons du Monde, Zara Home and others. Sport wear is one of those sector where marble texture is still very strong.
In 2019 the trend is still stone solid. The world does not seem to have enough of marble natural beauty.
Do you have any suggestion for other marble trend milestones to be remembered? write us!